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How SMEs Can Boost Conversions by Optimising Their Payment Gateway Setup

Small and medium enterprises (SMEs) in India form the backbone of modern digital commerce. With more customers relying on online transactions, the payment experience has become a critical part of business growth. A smooth, secure, and flexible system does more than process money. It builds trust, enhances customer satisfaction, and has a direct impact on sales. This is where choosing and optimising the right payment gateway matters. A well-set gateway enables businesses to handle multiple payment options, minimise drop-offs, and gain insights into customer behaviour. By working with a reliable financial partner, such as an SME bank, enterprises can combine technology with banking expertise to scale more quickly. Let us explore how SMEs can unlock higher conversions by optimising their payment gateway setup. Why Higher Conversions Matter for SMEs For SMEs, every completed transaction adds measurable value. Conversions are more than sales; they represent trust, repeat en...
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How to Write a Press Release That Gets Picked Up by Journalists

You have written the news and are in the race to secure the acceptance of being featured on top media outlets, but the competition is very intense. Every business of your niche is working hard and sending hundreds of emails to the editors/ journalists with the hope of getting featured.  Are you in the queue too? Research displays that despite several attempts and spending a lot of money, the number of rejections is still high. Affecting the businesses’ capabilities of earning premium media visibility and credibility in their industry. However, only the one that stands out, seeking more attention and promising more engagement, wins the game. So, the question is: Where are you going wrong? What is the mistake? Most of the failed cases are seen due to insufficient PR knowledge, inaccuracy in news release writing, making mistakes, and undervaluing a proper PR distribution strategy. In this article, we will discuss how to write a press release that gets picked up ...
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8 Best Voice Note Apps for Content Creation

Not long ago, content creation revolved heavily around sitting at a laptop, crafting posts, editing images, and publishing. But over the past few years, the boundaries between writing, speaking, and recording have blurred. Mobile-first habits, audio platforms (like podcasts, Clubhouse, etc.), and the demand for faster ideation mean that a creator’s “notebook” increasingly includes voice memos. Voice notes offer several advantages in a modern content workflow: Speed of capture : The moment you have a thought or observation—say, on a walk or in a café—you can speak it, rather than waiting to open a writing app and type. Natural rhythm and tone : Sometimes the spoken version of ideas captures inflection, pacing, and nuance that the typed draft misses. Foundations for multiple formats : A voice note can be transcribed for a blog post, repurposed into a script for a video, or edited into a podcast snippet. Reduced friction : For many creators, the “blank page” anxiety i...
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Your Workplace Security Trap: Why the Biggest Dangers Are Hiding in Plain Sight

We’ve all seen the headlines about giant security breaches—the shadowy hackers, the stolen credit cards. It makes us think security is just about buying the best antivirus and hoping for the best. But for most businesses, the real threats don’t sneak in through the front door; they’re already inside, walking around, and frankly, they’re being ignored by management. The modern office, whether it’s a physical space or just a collection of remote laptops, is full of hidden security challenges. These aren’t technical problems that only IT understands. They are everyday habits, simple oversights, and practical workplace issues that leave your company wide open to disaster. If you manage people, you need to understand these dangers—and why the most convenient way to work is often the least secure way to operate. The Hidden Mess: When Good Intentions Go Bad How did we get here? It’s simple: people want to get their work done quickly and easily. Think abo...
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David T. Scott’s Big Bet: Making Tabletop Games the Next Pop Culture Wave

David T. Scott has spent his career blending corporate expertise with entrepreneurial drive. Now, as the CEO of Evil Genius Games, he is focused on a bold mission: positioning tabletop role-playing games as a major force in mainstream culture. For David T. Scott, TTRPGs are more than a niche hobby. They are the future of interactive entertainment, and his vision is to help elevate them to the same cultural prominence as film, streaming, and video games. How David T. Scott Developed His Vision Before leading Evil Genius Games, David T. Scott built his career with global technology and communications companies. During a transitional period at Amazon Web Services, he supported global marketing operations, gaining insights into managing large teams and executing strategies at scale. While he does not highlight formal titles from that period, the lessons he learned about structure and adaptability now play a key role in his leadership style. Alongside his corporate career, Davi...
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AI Agents: The Next Social Trend for Healthcare Businesses

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In 2025, artificial intelligence (AI) is slowly spreading across various aspects of society. At first, it was utilized by individuals to help with their day-to-day tasks. However, AI in commercial applications is a rapidly growing industry. When it comes to the health industry, though, many companies are still lagging behind when it comes to realizing the potential of AI. At present, most AI agents in healthcare are used as a chatbot which speaks directly to patients. However, the modern capabilities of AI allows them to become more than that. AI agents like Orbit AI, for example, have found great success on the back-end by having AI automate and expedite administrative tasks. Insurance information, benefit verification, and automated prior authorization requests are just 3 ways that AI is making a big difference for healthcare businesses.   The numbers speak for themselves, as AI automation has already seen a 20% increase in revenue and cost savings between 40% to 70%. Most ...
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Growing Importance of Social Media Management in the Digital Era

In today’s fast-paced digital landscape, social media is no longer just a platform for personal connections. It has evolved into one of the most powerful tools for businesses, governments, organizations, and individuals to communicate, engage, and influence. From building brand identity to shaping global conversations, the role of social media has become central in modern life. As this digital transformation deepens, the discipline of social media management has emerged as a critical factor in navigating the complexity of multiple platforms, audience expectations, and rapidly changing online trends. Social media management involves far more than simply posting updates or sharing visuals. It is about strategically planning, monitoring, analyzing, and engaging with audiences across various platforms such as Facebook, Instagram, Twitter (X), LinkedIn, TikTok, and emerging networks. The goal is to maintain relevance, create meaningful engagement, and foster communities that contribute ...
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