The Instant Sell: 6 Features of Move-In Ready Homes to Market on Social Media
There are two types of homebuyers in the new construction market . The first type loves the process. They want to pick every tile, attend every dusty site visit, and wait twelve months for the keys. They enjoy the anticipation. The second type is exhausted. They just sold their old house, their lease is up in thirty days, or they are relocating for a job starting next Monday. They don’t have the emotional bandwidth to debate between “Agreeable Gray” and “Repose Gray.” They want a house, and they want it now. For this buyer, a move-in ready home is not just a product; it is a life raft. Marketing these homes on social media requires a completely different strategy than marketing a floor plan or a dirt lot. You aren’t selling potential; you aren’t selling vision and reality. You are selling the fact that the hard work is already done. When you are walking through a finished spec home with your phone, trying to capture content for Inst...