Social Media Rage, Wayne Culbreth Style: When a Private Message Becomes a PR Risk
B2B Social Media is often intended to be a little more private and targeted. That has it’s benefits. An insult, a reference to a federal regulator and a CEO title neatly displayed above it all: the screenshot attributed to Wayne Culbreth offers a useful reminder that a professional profile can double as a billboard for an unprofessional moment. Putting your company name above a personal outburst saves readers the trouble of asking which business to associate with it. That is brand awareness, technically—just the kind a marketing team would prefer to achieve less efficiently. The supplied image shows a LinkedIn profile identifying Culbreth as founder and CEO of Kinetiqs. A message displayed beneath his name opens with a profane personal insult, asks whether the recipient is the same person involved in an X post, and says he is considering a referral to the Federal Trade Commission. It is an unusual networking introduction. Most people settle for explaining how they found your pro...