What Do Social Media Workers Do

The union between blockchain and digital art is a match made in heaven.  Their darling child is a new type of asset known as non-fungible tokens, or NFTs for short.   In the first half of 2021, NFTs have generated $2.5 billion in sales, up exponentially from the $13.7 million in 2020.  When “EVERYDAYS: The First 5000 Days” became the first purely digital art piece to ever be auctioned by a major house, it sold for $69 million.  “Crossroads,” a 10 second video clip, sold for $6.6 million last February.  Most collectors of NFTs are using the art as an investment, hoping the value will increase over time. Let’s learn the basics of NFTs. What is the Appeal of NFTs?  Digital files can be copied and downloaded by anyone, so why attempt to own one?  The secret lies in the blockchain element of an NFT .  Digital keys secure NFTs using the same technology that allows cryptocurrency to operate.  The public key serves as the ownership assignment while the private key authorizes chang...

Careers in Education In the education field there are a number of careers that you can pursue according to Jonathan Osler . When looking to pursue a career in education, it is important to consider the amount of education needed to attain employment, the salary potential and the nature of the work. It is also important to make sure that any career you pursue in education is one that you will enjoy. According to Osler, it is very important that you get into the education sector with a strong commitment to educating students and helping them reach their full academic potential and prepare them for their future. College Professor One of the top occupations in the education field is college professor. This occupation is also classified as a post secondary teacher. As a college professor, you will provide lectures and instruction on a specific subject or field. Along with teaching a particular subject, you also participate in research which can allow you to learn more about your...

In the past, communication with those who were ill, especially during a pandemic, required personal contact. Nowadays, says Dr Ryan Shelton , the range of social media platforms has become limitless and has been used to help healthcare workers communicate more efficiently with their patients through various methods. There are many examples on social media platforms where healthcare providers have used them to diagnose possible diseases quickly. For example, Dr. Neha Mehta of Ohio State University Wexner Medical Center diagnosed a patient using nothing but what he saw from a simple selfie posted on Facebook. In addition to diagnosis – doctors have also been able to check on progress by viewing pictures of patients uploaded on Instagram. Health care workers have also used Facebook to keep family members informed of their loved ones’ status. Providing real-time updates is very convenient for friends and family members who are not in the area or unable to make a persona...

As an architect or designer, you are the one who creates places for people to live. That is something that has always been done throughout history, but now it is your job. It can be a very rewarding career with many benefits, but it also comes with some challenges. One of those challenges is marketing your company so that you have enough business to not only survive but thrive! This article will discuss 5 strategies for marketing your architecture and design company–some old school and some new school techniques. Marketing architecture and design companies is not easy, especially if you want to showcase your ADU design ideas . With the onset of new technologies, many businesses do not realize that marketing strategies can be adjusted to fit their needs. It is important for architects and designers to understand how these changes will affect them as well as what they need to do in order to stay relevant and competitive in today’s market. For this reason, we have put toget...

Fall 2021 Styles After experiencing many changes in 2020, it is not surprising that many new beauty trends have emerged in the new year. People must reconsider the way they present themselves in order to attract attention or make a statement. Since people look too fashionable, such as Helen Lee Schifter , seek advice. Her expertise in the fashion industry gives her confidence in next year’s fashion trends. Many viewers see Schifter as a fashion consultant. Tutorials of this kind of appearance can be seen everywhere on the web or on YouTube. From candy paradise to bird of prey, there are no limits to the outrageous palettes people use to decorate their eyes. On the other hand, smokey eye makeup and thick eyeliner will also become a trend for those who want to show a smoother and darker side. Either way, self-expression is the goal. Helen Lee Schifter strongly recommends trying different products to best highlight the natural characteristics of people. The big and bushy go out, ...

PPC marketing has seen lots of changes recently. That’s because it is one of the most efficient ways to get your products in front of consumers who are actively looking for what you have to offer. It also gives businesses more realistic expectations about how much they can spend on advertising while still seeing results that exceed their budget. If you’re not taking advantage of PPC marketing, then there are four reasons why you should start today! 1. PPC marketing has grown to be the most popular form of digital advertising Your business should be able to take advantage of growing trends in advertising. PPC marketing has proven itself time and again as the best choice for businesses today. When you’re not using Google AdWords, Bing Ads, or another platform that uses pay per click (PPC), then your competitors will outrank you on search engines. A professional PPC marketing company can help your business improve its online presence by using the most current...

Marketing is essential for any business. It is the key to generating revenue and gaining new customers. Marketing can be tricky in a highly competitive industry, so here are seven tips that will help your law firm stand out from the crowd! 1) Keep up with current events in your field of expertise. For example, if you are a motorcycle accident lawyer , stay on top of recent developments in this area of the law. This will give you more marketing information, but it will also make you an expert who people can trust to provide legal advice on these topics. 2) Be active on social media networks like Facebook and Twitter. Share relevant content regularly, participate in discussions about current events, and create a dialogue with your audience.  It may feel like a lot of work at first, but the more active you are on social media, the easier it will become. Social media networks are great for engaging with current and potential clients, so take advantage of them! 3...

Take a close look at the various aspects of keyword research. You will find that it focuses a lot on the online behavioral traits of the target audience and uses information about the audience demographics, what they do, where they go, who they like, and what type of content they prefer. Usually, the domain of keyword research is within the boundaries of SEO. But times are changing, and you can expand the scope of keyword research by digging into social media, explains an expert at an SEO company in India .  There is enough reason to turn to social media for conducting keyword research. A person spends three hours per day on social media on average, making it a treasure trove of information about users who share a lot of information about their online behavior across the platforms.  This article will highlight how you can dig into the social media landscape to unearth keywords that you can use for SEO in your content and target PPC ads. Delve deep inside the Twitte...

Take a close look at the various aspects of keyword research. You will find that it focuses a lot on the online behavioral traits of the target audience and uses information about the audience demographics, what they do, where they go, who they like, and what type of content they prefer. Usually, the domain of keyword research is within the boundaries of SEO. But times are changing, and you can expand the scope of keyword research by digging into social media, explains an expert at an SEO company in India .  There is enough reason to turn to social media for conducting keyword research. A person spends three hours per day on social media on average, making it a treasure trove of information about users who share a lot of information about their online behavior across the platforms.  This article will highlight how you can dig into the social media landscape to unearth keywords that you can use for SEO in your content and target PPC ads. Delve deep inside the Tw...

Facebook today is announcing the launch of new products and features for business owners, following the threat to its ad targeting business driven by Apple’s new privacy features , which now allow mobile users to opt out of being tracked across their iOS apps. The social networking giant has repeatedly argued that Apple’s changes would impact small businesses that relied on Facebook ads to reach their customers. But it was not successful in getting any of Apple’s changes halted. Instead, the market is shifting to a new era focused more on user privacy, where personalization and targeting are more of an opt-in experience. That’s required Facebook to address its business advertiser base in new ways. As the ability to track consumers declines — very few consumers are opting into tracking, studies find — Facebook is rolling out new features that will allow businesses to better position themselves in front of relevant audiences. This includes updates ...

Facebook is in the hot seat again. The Wall Street Journal published a powerful multi-part series on the company this week, drawing from internal documents on everything from the company’s secretive practice of whitelisting celebrities to its knowledge that Instagram is taking a serious toll on the mental health of teen girls . The flurry of investigative pieces makes it clear that what Facebook says in public doesn’t always reflect the company’s knowledge on known issues behind the scenes. The revelations still managed to shock even though Facebook has been playing dumb about the various social ills it has sown for years. (Remember when Mark Zuckerberg dismissed the notion that Facebook influenced the 2016 election as “ crazy ?”) Facebook’s longstanding PR playbook is to hide its dangers, denying knowledge of its darker impacts on society publicly, even as research spells them out internally. That’s all well and good until someone gets ahol...

Jonathan Stringfield Contributor Share on Twitter Jonathan Stringfield , Ph.D., is VP and global head of Business Marketing, Measurement and Insights at Activision Blizzard Media and Esports. The speed at which gaming has proliferated is matched only by the pace of new buzzwords inundating the ecosystem. Marketers and decision-makers, already suffering from FOMO about opportunities within gaming, have latched onto buzzy trends like the applications of blockchain in gaming and the “metaverse” in an effort to get ahead of the trend rather than constantly play catch-up. The allure is obvious, as the relationship between the blockchain, metaverse and gaming makes sense. Gaming has always been on the forefront of digital ownership (one can credit gaming platform Steam for normalizing the concept for games, and arguably other media such as movies), and most agreed upon visions of the metaverse rely upon...

Daniel Liss Contributor Share on Twitter Daniel Liss is the founder and CEO of Dispo , the digital disposable camera social network. More posts by this contributor Move fast and break Facebook: A bull case for antitrust enforcement Today’s real story: The Facebook monopoly The Wall Street Journal on Tuesday reported Silicon Valley’s worst-kept secret: Instagram harms teens’ mental health; in fact, its impact is so negative that it introduces suicidal thoughts. Thirty-two percent of teen girls who feel bad about their bodies report that Instagram makes them feel worse. Of teens with suicidal thoughts, 13% of British and 6% of American users trace those thoughts to Instagram, the WSJ report said. This is Facebook’s internal data. The truth is surely worse. President Theodore Roosevelt and Congress formed the Food and Drug Administration in 1906 precisely ...

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. More posts by this contributor Early-stage brands should also unlock the power of influencers In growth marketing, creative is the critical X factor Unlike a weak phone signal solely causing a grainy sound, in growth marketing, it can mean the difference between a successful program or a massive cash bleed. As we move toward an increasingly privacy-centric world, it is even more necessary for companies to nail down signal early on. So what exactly is “signal” in growth marketing? It can carry many different meanings, but holistically speaking, it’s the event data in our arsenal to help guide decisions. When it comes to paid acquisition, it’s vital to optimize and p...