What Do Social Media Workers Do

While many continue having a negative view of the media – and in particular, difficulty trusting the way it covers political issues, there are certain elements of its coverage that the media deserves to be commended for. In a world filled with negativity, there is indeed a need for the media to shine a light on the commission of positive and good deeds. Particularly through the darkness the Coronavirus has created, uplifting stories of generosity and the innate urge in certain people to lend a helping hand to the needy, is something that deserves to be highlighted. Shlomo Rechnitz and his unique philanthropic gestures over the years are great examples of stories that the media rightfully lent coverage to. The consequences of such coverage can indeed be positive in a myriad of different ways. First and foremost, it’s no secret that our nation’s youth consume inordinate amounts of television and spend considerable time browsing the web. It’s also no secre...

Social media has, in many ways, become a digital religion. … [+] How people value the power and influence of likes, followers and followers getty Social media has become a digital religion. Or perhaps a cult in some ways. This is absolutely true on Twitter, where the number of followers someone has is seemingly tied to their credibility – rather than what the actual message says. People who make good points can be dismissed easily because they don’t have enough followers. On the flip side, those who “work it” and try to get followers – akin to digital apostles – can be declared more credible because so many people follow them. But is this possible? Credible ? Dr. Leilani CARVER, director of Graduate Strategic Communication and Leadership at Maryville University, explained that a large number of followers could indicate credibility through a persuasive strategy known as’social proof. “Social proof, popularized by professor of influence Dr. ...

Bret Drager created Thios Map and it was first published on The Arcadian Ideal blog December 26, 2012. … [+] 2015, the “The Mediterranean Sea of America.” Bret Drager Twitter shared a map that was supposed to show what the U.S. would look in 30 years, if climate change is not addressed. The map indicated that the country’s center would be affected by flooding, while most of the coastline would not be affected. Anyone who is familiar with the dangers of rising sea level could quickly see that this map was incorrect. @mrj880 made the map in total jest and captioned it, “Scientists believe this map will represent the US in 30 Years if we don’t reverse climate change.” @mrj880 shared this via Twitter: “I thought it might get a reaction but never expected it to draw this many. I was sure people would see Italy sitting there and say, “You got me!” But it seems that it has hit the perfect spot that makes people get into their cor...

Topline According to App Annie’s new report, Americans used dating, finance, and gaming to pass the time when Facebook, Instagram, WhatsApp and WhatsApp went dark. This insight provides an insight into where millions of people go to find the best pieces of virtual property when they are suddenly unavailable.  Facebook was down for hours on Oct 4. Getty Images Key facts On October 4, Facebook and its family of apps—including WhatsApp, Facebook Messenger and Instagram—went dark for seven hours, with usage in the U.S. falling 50% below normal levels, according to App Annie.     While many consumers turned to other social media or communications apps to connect with friends and family—Twitter and Telegram captured 2 million more hours in the U.S. during the seven-hour outage than expected—large numbers of Americans turned to apps offering different services entirely. App Annie data shows that the outage caused a spike in time spent on dating apps, with eHarmony jum...

UNITED STATES – JANUARY 4, Rep. Marjorie Taylor Green (R-Ga.) is seen in a group photo … [+] Freshmen members of House Republican Conference stood on the House steps of Capitol Monday, January 4, 2021. (Photo by Tom Williams/CQ Roll Call, Inc via Getty Images CQ-Roll Call, Inc via Getty Images It is almost a daily occurrence. Anyone Tweeting something that they later regret is not a good idea. Even for celebrities, athletes, and politicians, a wrong tweet can endanger their careers. Now in our especially hyper-polarized world we see many lawmakers taking to social media to make extremely bold – and at times questionable – statements. A tweet purportedly from Marjorie Taylor Greene (Georgia Republican Congresswoman) was circulated earlier this week. Some suggested it could be used as “evidence” that she might have been involved with the “planning” for the January 6 attack on the U.S. Capitol. However, Rep. Greene actually didn’t send the tweet. P...

Customer satisfaction is that one thing that keeps your customers loyal to your company, and that creates repeat business. There are many practices that can promote customer satisfaction, but below we will take a look at four basic steps you can take to promote customer satisfaction in your own business. Be accessible Do you not just hate it when you want to contact someone and you can not find their contact details, or their phone line is busy whenever you call? Well, your customers hate it too. In fact, there is nothing worse than being put on hold for hours as elevator music plays, or scouring a website for contact information that just does not seem to exist. If you want loyal and satisfied customers, the most basic thing you can do is provide accessible customer service through all channels: social media, email, chatbots and telephone. Respond to requests promptly and efficiently (never forget to be polite) and you will notice a remarkable improvement in customer satis...

Whether you are looking to do business with other businesses or directly with consumers, there are multiple reasons to invest in e-commerce. According to recent US survey data , 39% of manufacturers invested in e-commerce to enhance revenue growth, 38% to enhance business efficiency, and 34% to keep up with customer needs and reduce costs.  There are several simple ideas business owners can use to get the most out of their e-commerce business.  Get On Social Media According to 2021 US survey data, more than nine out of ten business executives in the US agreed, to varying degrees, to moving their e-commerce efforts to social media. Of these, 73% already sold their products or services via social media platforms.  Choose the Right Products If your business is retail based, certain items fare better than others in the e-commerce context. It may be a good idea to focus your business on these items. According to 2019 data, published in 2021, 4.7% of clothin...

Topline Facebook covered the sign at its Silicon Valley headquarters Thursday Bloomberg , seemingly confirming a prior report that Facebook CEO Mark Zuckerberg will announce a name change for the company Thursday afternoon, potentially an effort to rebrand amid intense scrutiny into the company’s practices. The iconic sign at the Facebook headquarters is likely to be getting a facelift. (Photo by Michael … [+] Macor/San Francisco Chronicle via Getty Images Hearst Newspapers via Getty Images The Key Facts Bloomberg reports Facebook’s company sign was covered with a temporary canvas adorned with a thumbs-up logo, hiding the Facebook name from view, at 10 a.m. EDT. Security guards are also available added A barrier should be placed in front of the area. Zuckerberg will be the keynote speaker at the Facebook Connect Conference Thursday, which begins at 1 p.m. EDT and will discuss the company’s augmented and virtual reality operations. The Verge had first rep...

A white paper sheet with an angry sad emoticon drawing, such as a fake mask, is used by a businesswoman to cover her face. … [+] concealing the true emotion from society is a good idea. Pink wall for introvert female anonymity. getty None of us are content with a simple “like” anymore. Facebook introduced reaction emojis several years ago to allow us to express more emotions. According to internal documents, this strategy may have backfired. The reports include comments from employees who openly wondered if one particular reaction could be “engagement bait” and not exactly live up to the company mission statement — which is, in part, “to give people the power to build community and bring the world closer together.” According to internal documents, clicking an angry reaction is five times more likely than a simple like to reach a wider audience. That’s because we are more drawn to bad news and drama than posts about a recent trip to Yosemite or what we had for supper la...

Marketing budgets have always been under scrutiny. But the pandemic’s arrival almost two years later and its continued presence continue to highlight the need to spend efficiently and effectively. This has made it more important to measure accurately and holistically, especially as brands increasingly use new channels and platforms to market their products. After a pullback in 2020’s first half, marketers have increased their spending on mass reach channels this year. That spending aligns with sentiment from marketers surveyed for SME’s 2021 Annual Marketing Report who cited customer acquisition and brand awareness as their top priorities. Retail, for example, saw brands increase their ad spend by a significant amount in October. Tracking ROI becomes more important as spending increases. Mass reach marketing campaigns, unlike digital and conversion-oriented marketing, can be measured using modern martech solutions. However, marketers often consider them more difficult to...

Prince Harry and Meghan Markle pose together at the One World Trade observatory in New York. … [+] Thursday, Sept. 23, 2021 (AP Photo/Seth Wenig). ASSOCIATED PRINT Bot Sentinel, an analytics service, found that a small number of Twitter accounts are responsible to more than two-thirds of the hateful tweets about Meghan Markle or Prince Harry. The pair have faced a torrent online criticism since their announcement of their departure from the royal life in January 2013. Bot Sentinel, after reviewing over 114,000 tweets, found that 70% of this comes from just 83 accounts and has been distributed in a coordinated way. “Our research revealed that only a small number of single-purpose antiMeghan and Harry accounts were responsible for most hateful content on Twitter. However, the report says that primary accounts had access to assistance that allowed their content be repackaged and shared with accounts with a substantial following.” “We observed that the pr...

You might be wondering how social media reviews can help your business. They are changing the way businesses appeal to their clients and customers, but there is more to it than just that. Social media reviews have become a major factor in the buying process for many consumers. Plus, they allow you to interact with people who love your products and services. In this blog post, we will discuss 7 ways that social media reviews can improve your business. 1.  They Provide Free Word of Mouth Marketing Nothing spreads faster than information on social media. When someone loves your product, they will go to their social media and write a positive review. They may even tag you or link back to your website. This free advertising is priceless for any business owner. You can even encourage your best customers to leave reviews by giving them a coupon or another incentive. 2.  You Can Respond To Negative Reviews This is probably one of the most beneficial ways that social me...

One 2020 examine from an indepedent assume tank discovered that no U.S. politician drew extra hateful feedback on Fb than Home Majority Chief Nancy Pelosi, attracting 3 times greater than No. 2 Sen. Tim Scott. AFP by way of Getty Photos I n the run-up to Germany’s nationwide election earlier this yr, Fb grew fearful sufficient concerning the harassment confronted by feminine politicians on its platform in that nation to supply them with lessons and different measures to guard themselves whereas utilizing Fb. Calling the initiative “Robust Ladies, Robust Politics,” Fb provided workshops about securing accounts from hacks; time with a psychologist if the digital abuse grew to become too extreme; and simplified reporting instruments to report unhealthy content material. The undertaking started in November 2020, and by February, 63 girls had gone via some a part of Fb’s anti-harassment coaching, whereas 6 girls had attended psychological counseling classes.  Lending this help “...

Hacking is skyrocketing. The use of ransomware for hacking, specifically, is growing rampantly, as hackers encrypt computer files and deny users access to their own data. Ransomware attacks increased by 7x in 2020 alone.  Recent projections predict that at least 3 out of 4 of IT organizations will confront a ransomware attack by 2025. When ransomware attacks are deployed, resulting data loss costs are astronomical. 82% of ransomware attack victims report significant loss of data while 61% of ransomware attack victims reported lost data to corruption. Detrimental business operation halts are often the result of data loss. Though often neglected from ransomware damage tallies, these interruptions cost businesses up to 23x more than the ransom itself. Business disruption costs average at $1.2 million with the highest cost being $6.5 million for small to medium enterprises (SMEs). Secure your organization through vital protection practices. First, give employees th...

But the internal (*)Facebook ( FB(*() Documents suggest that there is a disconnect between the company’s public statements about its overall response to Covid-19 misinformation, and some of its employees’ findings regarding the issue. “We have no idea of the scale of the Problem with comments,” an internal report that was posted to Facebook’s internal website in February 2021, one-year after the pandemic began, stated. The report stated that “our internal systems are not yet identifying and degrading and/or removing antivaccine comments often enough.” Additional reports a month later raised concerns about the prevalence of vaccine hesitancy — which in some cases may amount to misinformation — in comments, which employees said Facebook’s systems were less equipped to moderate than posts. One of the March 2021 reports stated that “our ability detect vaccine hesitancy comment is poor in English and basically nonexistent elsewhere.”...

BERLIN, GERMANY – Actor Daniel Craig attends German Premiere of the new James Bond movie … [+] Spectre at CineStar, Berlin, Germany on October 28, 2015. (Photo by Adam Berry/Getty Pictures for Sony Pictures). getty James Bond was licensed to kill and be killed. He is often seen with a variety gadgets and gizmos. It has been often the most recent smartphone that Bond is seen with in recent films. Bond may text, but he doesn’t seem to be a big fan of social media. We certainly don’t see Bond checking in with friends on Facebook such as Honey Rider, Sylvia Trench or Pussy Galore – and Bond never tweeted about Ernst Stavro Blofeld or Spectre. It appears that Daniel Craig, who has been playing Bond since 2006’s, is now dead. Casino Royale Even less interest has been shown by her in social media. In an interview with Sorted magazine, the actor aged 53 stated that “I can categorically say that I won’t be going to social media ever in my lifetime.” ...

SOPA Images/LightRocket via Getty Images A fter coming to realize that Instagram’s emphasis on ideal body images was hurting some users’ self-image and mental health, a group of researchers at the company hit on the idea of distracting users with nature images and humorous memes, among other measures. They reasoned that lighter content might help to offset the damage. Researchers also suggested that Instagram might emphasize posts that address positive body issues, such as #loveyourself. They could also include images of models who are average-sized and plus-sized. Their work concluded that several core elements of Instagram were making the situation worse, and if the company wanted to take drastic action, it could consider limiting Likes or comments on a post—or even turn off its collection of photo filters, perhaps the app’s most famous feature. It’s unclear whether Instagram enacted any of these measures, though it obviously did not take the more dramatic ones, such as scrapp...