What Do Social Media Workers Do

Rep. Marjorie Taylor Green (Republican-Georgia), expressed dissatisfaction with Rep. Nancy Mace’s (R.S.C.). … [+] Twitter Tuesday, Photo by Alex Wong/Getty Image Getty Images There have been many instances in American history where lawmakers became close friends even though they were from opposing parties. House Speaker Tip Ol’Neill and President Ronald Reagan had an intimate relationship. Even President Barack Obama and House Speaker John Boehner could come to terms with their differences. George H.W. Bush’s close friend was President Bill Clinton. Bush is very close friends with President George W. Bush. Tip O’Neill and Ronald Reagan would be friends on Facebook if they were alive today. However, that is not the case for most lawmakers. CNN last week reported that many House of Representatives feel they are in an increasingly toxic environment at work. This is one that has been characterized by bitter exchanges and threats as well as fears over the loss of...

The pandemic has accelerated many trends, new and old, but change has remained one of the few constants throughout the entire period. A recent trend known as ‘The Great Resignation’ has given the average worker newfound market leverage as companies figure out how to navigate an evolving labor shortage. The uncertainty around labor has caused a significant stir in the American economy as both companies and workers alike have turned a discerning eye to workplace dynamics. DLP Capital Chief Growth Officer Bo Parfet has noticed this play out in the real estate industry as well. Bo Parfet, CEO and co-founder of impact investment organization Denali Venture Philanthropy , has found that workers across America are at a crossroads as they deal with the burnout of daily life. The fundamental question that seems to be asked is, “What’s the next step in my journey?” When Parfet first set out on his journey to summit the highest mountain on every continent, he didn’t fully understand the many obst...

The topline The U.K.’s competition regulator ordered Facebook’s parent company, Meta, to sell the animated image-sharing platform Giphy on Tuesday, a move that is set to unwind an 19 month-old acquisition and deal a blow to the recently rebranded company. Meta, Facebook’s parent company has been directed to dispose of Giphy, its newly acquired gif-sharing site. Getty Images The Key Facts In a press release, the Competition and Markets Authority (CMA) said its review of Facebook’s acquisition of Giphy found that the deal could harm social media users and U.K. advertisers. The agency stated that Facebook’s acquisition of the popular gif-sharing platform would reduce competition between social media platforms while also removing Giphy as a potential challenger in the online advertising market. The CMA’s review also raised concerns that Facebook could leverage the acquisition to increase its market power by denying or limiting other platforms from accessing G...

The topline Shortly after he was named Twitter’s new CEO, Parag Agrawal drew criticism from conservatives Monday as old social media posts and interviews led some to question how Agarwal will handle censorship, especially of far-right sources, on the social media platform. Some far-right members speculate about the new Twitter CEO Parag Angrawal. … [+] You can find conservative voices here. SOPA Images/LightRocket via Getty Images The Key Facts Agrawal tweeted in 2010, “’If they are not gonna make a distinction between muslims and extremists, then why should I distinguish between white people and racists.’” This was a quote from “The Daily Show” correspondent Aasif Mandvi, Agrawal said At the moment. Agrawal was mentioned by some conservative commentators. MIT Technology Review in 2020 that Twitter, like other private companies, isn’t “bound by the First Amendment,” leading some conservative commentators to speculate that Twitter’s “censorship” of...

Jack Dorsey, CEO of Twitter and co-founder & CEO of Square, attends the crypto-currency conference … [+] Bitcoin 2021 Convention held at Mana Convention Center, Miami, Florida on June 4, 2021. (Photo taken by Marco BELLO / AFP. Photo by MARCO BELLO/AFP via Getty Images. AFP via Getty Images It’s not everyday that an icon of social media, and the tech field in general, makes such a bold move. Jack Dorsey is stepping down today as CEO of Twitter. ” public resignation letter The prominent figure spoke out in a series of surprising and eye-opening statements. This is even more shocking for me, who has been following this space closely. The most immediate reaction after hearing the news is to be shocked and then wonder why. Dorsey does a good job explaining the concept, though he doesn’t really explain it. While his reasoning is solid, it’s a bit unclear. He says he wants to prepare the way for new CEO (effective today, according to the letter) Parag Ar...

When planning their strategy and navigating the increasingly fragmented channels and platforms that consumers engage with, brands advertisers must consider many things. Yet while brands can use data to inform messaging, leverage modern martech to improve targeting and measure engagement to gauge performance, there is one facet of marketing that modern technology can’t help with: consumer trust. Advertising is a vital aspect of the media industry, but marketers know that resonance and effectiveness don’t come easy. Marketers must not only think about the challenges of brand growth or ad avoidance but also need to build trust with their consumers. This is where brands, especially those in North America and Europe, have some work to do, according to SME’s 2021 Trust in Advertising Study. Globally, trust in advertising is lowest in North America and Europe—up to 20% lower than in Africa, the Middle East and Latin America. Trust in Asia-Pacific is higher than that in North America and t...

AI (Artificial Intelligence) concept. Deep learning. GUI (Graphical User Interface) getty The predictions of Facebook’s demise might be a bit premature. It is likely that the social network will become something we are unable to recognize in 15 years. One of the most prominent companies in Big Tech isn’t going to slide into oblivion anytime soon, with around 3 billion users and a parent company (now called Meta) with vast cash reserves. Despite all of the rampant and widespread misinformation, the “pipeline” mentality meant to keep us hooked on the apps, and a revenue-obsessed corporate culture that seems to side more with advertisers than users, Facebook is a tech monolith. But even the biggest companies have to evolve. All of the tech titans, including Apple, HP and IBM, went through pivots at some point. Apple’s iPhone is more popular than its Mac counterpart, but both IBM and HP eventually became enterprise giants. Facebook is also poised to pivot and it’s ...

When it comes to content marketing, the best way to stay on top of your game is by using an editorial calendar. An editorial calendar will help you schedule and plan all of your content for the year ahead while also allowing you to see what types of topics work well together. This article will discuss ten ways that an editorial calendar can be used for successful content marketing. Define your Audience The first step to using an editorial calendar is defining who your audience will be. Who are you trying to reach with the content that you produce? Are they social media influencers, business owners or marketers, kids under 14 years old, etc.? Using data governance software can help you determine exactly who your audience is and what types of content they like to read? Determine what Content You Want to Produce Once you have defined your target audience, it’s time for some brainstorming! Where can you find inspiration for content ideas? What formats will work best (...

Instagram has emerged as one of the best platforms for selling fashion. The platform’s emphasis on the visual makes it a perfect place to showcase an online store’s fashion items. The emergence of “Instagram boutiques” is part of a long campaign by platforms to keep users within their ecosystem for as long as possible. One side-effect of the emergence of Instagram boutiques has been the rise of businesses purporting to create their own fashion but which, according to a piece by Terry Nguyen of Vox, are simply reselling fashion that they have bought from cheap suppliers. The one thing about online stores that we have not quite solved is that it is easier to sell a lie online than it is in person. For instance, it takes a whole lot more deception to pretend to create your own fashion if you operate as an in-person store, compared to if the store is online. As Nguyen reports, many Instagram boutiques have taken advantage of the opportunities for deception that the online world opens,...

KENOSHA WISCONSIN – NOVEMBER 10, Kyle Rittenhouse waits to see the jury enter the room. … [+] Witness at Rittenhouse’s trial in Kenosha County Courthouse, November 10, 2021. Kenosha County Courthouse is located in Kenosha. Rittenhouse was accused of killing two demonstrators and shooting Jacob Blake seven times in his back during unrest in Kenosha. Rittenhouse was 17, from Antioch in Illinois. He was armed with an assault weapon. The charges against Rittenhouse include felony attempted and felony murder. (Photo by Sean Krajacic–Pool/Getty Images). Getty Images The debate about the Kyle Rittenouse case’s handling has been ongoing on social media since Friday’s “Not Guilty” verdict. Many celebrities, politicians and other pundits have contributed their opinions. To the left, the verdict has been seen as a travesty of justice – while to many on the right, justice was served. One could even argue that his supporters noted that he got his moment in cou...

The topline Twitter revealed its new Live Shopping program that will allow viewers to make in-app purchases from merchants’ websites in a Monday blog post It is the latest company to enter the world of live streaming e-commerce. Twitter’s Live Shopping Program will make it a hot spot in live ecommerce. Twitter Here are some key facts It first-ever Live Shopping stream will be hosted Sunday on Walmart’s Twitter account and will be a “30-minute variety show highlighting electronics, home goods, apparel, seasonal décor, surprise special guests and much more” hosted by singer Jason Derulo. Twitter users will be able to make purchases via a “Shop Tab” on the live stream, while a “Shoppable Banner” will flash across the top of the screen featuring goods that are being showcased. Important Background Twitter is joining YouTube, TikTok (and Meta) in the attempt to replicate the global success of live streamed shopping. Deborah Weinswig is Coresight Research’s C...

Customer satisfaction is that one thing that keeps your customers loyal to your company, and that creates repeat business. Smart companies are integrating Social Media into the mix and finding a 20% increase in customer satisfaction. Here are 4 basic steps you can take to promote customer satisfaction in your own business. Be accessible on Social Media Research had shown that nearly two-thirds (or more) of customers had used the company’s social media site for customer service. This highlights the importance of social media in customer service. Responding to customer inquiries on social media can greatly improve customer sentiment and enhance the appearance of quality service. Social media allows customers to easily contact brands and engage with them. Customers will have a higher expectation of quality service if an event is perceived positively. Negative experiences, such as price increases, will lead to customers having higher expectations for quality care. Be e...

KENOSHA WISCONSIN – NOVEMBER 16, The defense and prosecution wait for the judge to give their verdict. … [+] The day begins for Kyle Rittenhouse’s defense at Kenosha County Courthouse in Kenosha on November 16, 2021. Rittenhouse was accused of killing two demonstrators and shooting Jacob Blake seven times. He was also arrested in August 2020. Rittenhouse (Antioch, Illinois) was just 17 years old at the time. Rittenhouse is charged with felony homicide as well as attempted murder. (Photo by Sean Krajacic–Pool/Getty Images). Getty Images After Judge Bruce Schroeder banned MSNBC’s entry to the courthouse, a cable news company was the subject of discussion on social media. After a cable news producer allegedly followed the bus that carried the jurors on the previous night, the unusual decision was taken. James J. Morrison was allegedly the person who ran a red light. He said that he was stopped by police and told to go with the bus. Judge Schroeder indicat...

Instagram launched in October 2010, just a little over a decade ago. It has its own aesthetic language. The ideal image is the one that pops up on a smartphone screen. This aesthetic has also engendered new  human aspiration toward uniformity.   The human face and body are unique Instagram subjects. Both can be modified with the right amount of effort, energy and ingenuity to improve the desired appearance over time. Magazine art directors have always edited celebrity photos to match unrealistic beauty standards. Now you can do the same to your own face and body. 20 years ago, plastic surgery was considered a very risky procedure. It was expensive, difficult, painful, and often dangerous. Botox was approved by the Food and Drug Administration in 2002 for the prevention of wrinkles. A few years later, FDA approved hyaluronic acid fillers such as Juvederm and Restylane. These fillers can now be used to define jawlines, noses and cheeks. These procedures can...

Social media is filled with pretend influncers getty Mannequin and self-made Instagram star Jay Alvarrez has been within the high 10 of many social media lists, together with for having probably the most followers, however in keeping with a brand new report from worldwide advertising and marketing company Sortlist, the Hawaiian-born social media sensation now tops a extra doubtful checklist. Alvarrez is the movie star with probably the most “pretend followers.” Of his 6.8 million followers, upwards of two.45 million or 36 % are believed to be fakes. Alvarrez might be in good or maybe unhealthy firm – as celebrities equivalent to Paris Hilton, Caitlyn Jenner and Nicki Minaji and types together with the Leicester Metropolis Soccer Membership, Pizza Hut and Burger King all had a sizeable variety of faker followers. Generally the bigger the variety of followers, the bigger variety of fakers – Arianna Grande had greater than 70 million pretend followers on Instagram in...

KENOSHA WISCONSIN – NOVEMBER 16, BLM protesters are faced with Kyle Rittenhouse supporters … [+] On November 16, 2019, closing arguments at the Kenosha Country Courthouse in Kenosha Wisconsin were held. Photo by Tayfun Koskun/Anadolu Agency via Getty Images Getty Images: Anadolu Agency As the Kyle Rittenhouse jury was deliberating on Tuesday afternoon, tensions started to rise up at the courthouse. The courthouse steps were rocked by tensions as religious leaders called for peaceful responses regardless of whether the jury made a decision. The verdict will be announced and some will cheer that justice prevailed, and others will cry out in dismay asking where justice is.Rabi Dena, co-president at Congregations United to Serve Humanity and Beth Hillel Temple, said: Kenosha News . “In these difficult times, faced with deep divisions in society and the reminder of how painfully they raged in this city last year, we worry about our future in the coming hours and days....

This year, over 42% of the US labor force worked full time jobs from home.  These numbers would have been unthinkable pre-pandemic, when only 4.1% of workers had the opportunity of remote work.  Now that this new mode of working is so widespread, people are able to appreciate the benefits it brings to both workers and companies alike.  Workers save money on transportation and related costs while gaining flexibility in their schedule.  Meanwhile, businesses save on overhead and lower employee turnover rates. Despite the perks of remote work, there are growing pains associated with the new system.  Employers are struggling to trust employees they can’t physically watch as they work.  Many businesses are questioning their leadership pipelines and managers feel new discomfort in communicating with employees.  As a way to regain a false sense of control, some managers are resorting to micromanagement tactics with their remote team.  Now, 1 in 5 emp...

The media planning process needed a reset even before the epidemic. Brands that have been forced to cut back their budgets during the past 18+ month will experience some uncertainty when it comes to media planning. The need to get back on track—and as quickly as possible—will be a priority heading into 2022. It’s important for marketers to recognize that the customary approach to media planning will be less relevant and effective both during the ongoing pandemic and in a post-pandemic world. Herein lies the problem. It is important to break the cycle of planning only once or twice per year and adopt an always-on, new approach. SME recently identified three pillars of effective media planning that marketers should focus on in order to thrive in an uncertain future—focusing on the people they’re trying to reach, connected planning and continuous planning. While each of the three pillars work deliberately together, enabling continuous planning into a brand’s strategy may give it the qu...