Posts

Showing posts from December, 2021

These Were The Worst Trends In Social Media In 2021 – And Don’t Expect Improvement In 2022

Thanks to social media, the division has been widened getty Although President Joe Biden emphasized unity and suggested that we need to stop our “uncivil War,” it is clear that the nation has become more fractured than ever, nearly one year into his term. On various platforms online that can be called anti-social media, this fact has not changed. Although there was previously open disdain for the country before the 2020 elections, it has been able to unify the nation through social media. James R. Bailey from the George Washington University School of Business, stated that “the most disastrous development in social media was the acceleration of pernicious posts.” Bailey said that “social media has been a platform for spreading irresponsible ideas for years. However, 2021 was a breakthrough year.” “The 2020 elections are responsible for the majority of this decline, not just because of accusations of voter fraud or the January 6th Insu...

Podcasts are resonating with diverse audiences – Nielsen

Image
Podcast popularity has changed the market in a significant way over the past decade. And the booming interest in new, engaging content has proven to be an attractive option among media consumption—particularly for diverse audiences. SME’s Seen on Screen 2021 report examines the importance of quantity and quality of on-screen representation for diverse identity groups. Specifically, how and how often different identity groups show up in content—and where within the storyline or subject—matters. Yet, much of today’s media still centers on one perspective or experience, with representation often addressed As a compliment to be a central storyline or primary character. People are constantly looking for information that can accurately convey and illustrate their personal experiences. There is a growing number of choices, especially when considering audio platforms. Podcast content can be a powerful medium for different audiences.  SME Podcast Buying Power Data Shows: The average numbe...

John Madden Remembered On Social Media

John Madden during Super Bowl XXXVII – EA Sports Ninth Annual Football Videogame Tournament at Axiom … [+] Nightclub in San Diego, California, United States. (Photo by Dimitrios Kalmbouris/WireImage). WireImage John Madden, a football legend who died Tuesday was lost to the world. Madden rose to prominence as the Oakland Raiders coach. The team won seven AFC championship games, and the Super Bowl. The Hall of Fame coach-turned-broadcaster was also known for his exuberant calls, and for more than three decades he was the voice of the National Football League (NFL). His role as a pitchman meant he also became the face of hardware stores, restaurants and beer. He was a prominent figure in the videogame world, becoming as popular as his sport with “Madden NFL Football”, one of the best sports videogame series. Twitter took notice of Madden’s passing on Tuesday evening. Few had any negative comments about Madden in the sports world, which is always f...

A Look at the Nursing Shortage

Image
Nursing homes are in desperate search for nurses amid the pandemic. 99% of nursing homes are facing staff shortages and 59% report the shortages being critical after nursing homes lost nearly one million nursing aids over the past year. Lack of staff adds not only affects nurses who have to take on more work, but the patients in the nursing homes as well. Let’s learn more about the nursing shortage below. The Increased Need for Long Term Care The next few years will see an increase in the amount of adults who need some form of long term care. By 2030 1 in 5 adults will reach retirement age, and 2 in 3 of those adults will require some form of care such as a nursing home. With staffing already short, training and hiring more nurses for these long term facilities is absolutely necessary. With fewer staff, residents and patients receive less or lower quality care. The Centers for Medicaid and Medicare recommend that nursing home residents receive an average of four hours...

How crypto brands are making a splash with the NBA–and fans – Nielsen

Despite the recent proliferation of cryptocurrency in Americans’ lives—hello, Elon Musk on Saturday Night Live—cryptocurrencies have some ground to gain before they become ubiquitous with consumers and their finances. They have become ubiquitous in the sports world. The significant rise in crypto sponsorship deals provides massive visibility to the budding industry–yet these crypto brands will eventually need to extend their efforts beyond naming rights, logo patches and arena signage to succeed with consumers. The role of crypto in sports has gone from being a niche investment to becoming a major growth driver within two years. According to SME Sports Sponsorglobe, 84 new crypto/blockchain/NFT sports deals had been signed globally through the first three quarters of 2021. That’s up 664% from the 11 signed back in 2019 in the same time period. Auto deals increased 52%, while insurance deals rose 6%. This year’s most significant deal was the $20 million, 20-year contract for nam...

Like It Or Not? The Truth About Fake Social Media Influencers

If you spend any time on social media, you know how likes and engagement and hyper important. Especially if you’re trying to grow your profile, perhaps to be an influencer or just to get more likes. Chances are you’ve heard about fake likes and fake influencers. But how do these fake social media influencers inflate their engagement, and why? And what does it mean for different types of social media user? Why are likes important? Social media has become the go-to source of information for many people. From Facebook, YouTube and Twitter, to Instagram, Reddit and TikTok. But getting your post seen can be a challenge on these never ending walls of content. With likes, and more followers, posts are often given priority over others. So if you have an account with thousands of followers and a post with hundreds of likes, chances are that post will eclipse the less engaged with posts that will likely appear further down the list – if atall. And this holds true...

Gulf Coast Western Shares Tips to Avoid and Handle Negative Reviews

Image
Companies of all types and sizes can benefit from customer reviews. A positive review means the business has delivered on its promise to provide a satisfactory product or service. Gulf Coast Western reviews have been overwhelmingly positive. However, some customers are less than pleased with their interactions with a business. This discontent may lead them to leave a negative review that may damage the company’s reputation. Learn useful strategies for avoiding these negative online reviews and how to handle them when they occur. Reasons for Positive Gulf Coast Western Reviews Led by Chief Executive Officer and President Matt Fleeger, Gulf Coast Western maintains a culture of transparency in every aspect of its operations. The company also possesses a commitment to customer service and building of long-term investor and partner relationships. These priorities have long been important to Gulf Coast Western’s success. Many Gulf Coast Western reviews tell of investors’ and ...

Facebook Owner Pays $60 Million For ‘Meta’ Name Rights

The topline Meta Platforms made a key stride in its rebrand from Facebook this month, acquiring the exclusive rights to the name “Meta” from a South Dakota bank in a $60 million transaction. Meta Platforms took another important step towards its Facebook rebranding this month. AFP via Getty Images Here are some key facts Meta Financial Group, a South Dakota company, stated Monday that it had sold its Meta trademark assets and other Meta-related property to Beige Key LLC in a Securities and Exchange Commission filing. Meta Platforms spokespeople confirmed this to them. SME . Reuters reported first the link between Beige Key, Meta Platforms and Facebook. The company changed its name to Facebook in October. The filing states that Meta Financial, and MetaBank’s subsidiary MetaBank, will be allowed to remove Meta from their names and branding for a year. The Crucial Quote In a statement, a spokesperson for MetaBank said that the bank had received tens of thousan...

How to plan ad campaigns amid the global supply chain disruption – Nielsen

The supply chain may be slow this holiday season, but marketers can’t afford to be. Here’s how marketers can move quickly to stay top of mind for consumers despite supply and shipping complications. Marketers must always be agile in their holiday campaign planning, as they juggle consumer demand with their brand’s ability to fulfill orders. This is becoming more complicated due to global supply disruptions. Low product inventory and uncertain shipping timelines have put limits on which products marketers can promote, since consumers don’t want to be advertised a product that is sold out or that they can’t get in time for the holidays. The holiday season is vital for many brands that benefit from consumers’ eagerness to shop. The last thing marketers want to do is lose share of voice by holding or pulling ads to manage shoppers’ expectations. Marketers and advertisers need to be able to plan campaigns for weeks ahead, even if there is limited inventory or shipping limitation...

Woman trapped in candle factory pleads for help on Facebook

Image
[unable to retrieve full-text content] Kyanna Parsons Perez became trapped when the tornado destroyed her candle factory in Mayfield. She broadcast her pleas on Facebook Live, unable to contact 911. The post Woman trapped in candle factory pleads for help on Facebook appeared first on Social Media Explorer . * This article was originally published here

New Law Center Seeks To Hold Social Media Companies Accountable

The problem existed well before the emergence of social media – and may have included trolling on … [+] Forums, message boards and chat rooms are all available. getty It is still a matter of debate whether social media has done enough to tackle cyberbullying. The problem existed well before the emergence of social media – and may have included trolling on forums, message boards and even chat rooms. Cyberbullying has increased as people connect more, particularly younger Americans via social media. One law firm now wants to tackle the issue head-on. Matthew P. Bergman is the founder of Bergman Draper Oslund Udo in Pacific Northwest, a law firm that specialized on mesothelioma. This month, it announced that it had founded the Social Media Victims Law Center. The firm claims it is the only one in the nation that focuses exclusively on the representation of families of children who have been harmed by social media abuse.  According to the center, it will use civil justice ...

Facebook Dives Deeper Into The Metaverse Two Months After Meta Name Change

The topline Two months after its buzzy name change from Facebook, Meta announced a further leap into the “metaverse” Thursday, making the beta version of its multiplayer virtual reality game downloadable to all American and Canadian adults for free. Meta made a significant step in expanding into the metaverse on Thursday. ASSOCIATED PRINT The Key Facts Meta describes “Horizon World” as ​​a “social VR experience where you can create and explore together,” representing a key component of the company’s expansion into the metaverse. The metaverse is a vague term, but it represents a shift into augmented and virtual reality spaces on the Internet — including VR gaming — and Meta’s website dubs it the “the next evolution of social connection. “Horizon Worlds” is available on Meta’s Oculus Quest 2 VR headset (Facebook acquired Oculus for $2 billion in 2014). The “Horizon Worlds” beta had previously been downloadable on an invite-only basis. The Crucial Quote Durin...

Instagram’s Take a Break feature tells users to take a breather

The Take a Break feature, designed to encourage scrollers to stop scrolling, was introduced by the company on Tuesday. In September, users will be able to access the feature in their home countries of the United States, Canada, Australia and Canada. It will also become available to other users over the next few months. You can enable the feature by going to Settings and choosing whether you want to be notified after using the platform 10 mins, 20 mins or 30 minuts. The app will then display a prompt telling users to quit the app. SME Business reviewed the feature prior to launch. It’s an improvement, but it is still a first step. Users must only stay on the platform one time. The timer will reset if the app crashes while you go to the toilet or the screen goes blank while you browse Netflix. Once the prompt has encouraged a short break, the responsibility lies with the user not to hit “Done” to close the message and return to the app. Vaishnavi J is the Instagram he...

ZeroAvia Advancing Green Propulsion Technology With Major Aircraft Companies

Image
ZeroAvia continues to advance hydrogen-electric options for airlines. Recently, the company announced five new partnerships with plans to have planes in the air by 2024.  ZeroAvia Partners With Major Air Players for Hydrogen-Electric Propulsion Engine Conversions ASL Aviation Holdings – Freight and passenger flights in Europe, Asia, and Africa Hindustan Aeronautics Ltd – Goals for passenger Dornier 228 19-seat planes to fly within 500 miles; India military Rose Cay – Conversion for lease with a conditional purchase order for 250 engines deliverable by 2024 Alaska Air Group – Partnership to develop hydrogen-electric power for a 76-seat De Havilland DHC-8-400 plane Mitsubishi – Partnership with Mitsubishi’s MHIRJ Aviation to advance hydrogen-electric propulsion for aircraftMHIRJ Aviation is the world’s most extensive CRJ series aircraft repair and overhaul company  ZeroAvia – The Focus on Zero-Emission Air Transport F...

Jordan Sudberg: Spotlight on a Pain Management Specialist

It’s imperative that aspects of the healthcare field receive media coverage that is responsible and seeks to get truthful information to the general public. The Coronavirus pandemic has sadly illustrated this principle in ways that we as public consumers were never before accustomed to. Besides for the dangerous elements of the virus itself, misinformation related to the vaccine has sadly proliferated to media consumers throughout the world in ways that can truly jeopardize the public health crisis we’ve experienced. Pain management is an incredibly important field; and Jordan Sudberg has been one of the field’s most pre-eminent specialists. Dr. Sudberg is the CEO and Medical Director of Spine & Sports Rehabilitation. He served as a research scientist at Harvard’s Massachusetts General Hospital in the tissue engineering department. Sudberg also served as a research scientist at Columbia University in the Department of Cardiology in the Exercise physiolo...

Federal Regulators Investigating Trump’s SPAC Deal For New Social Media Platform

WASHINGTON DC – JANUARY 31: U.S. President Donald J. Trump makes a smile during the State of the Union … [+] The address was delivered in the U.S. House of Representatives chamber on January 30, 2018, Washington, DC. The address is the President of the United States of America’s first State of the Union speech and the second of his joint sessions to Congress. Photo by Win McNamee/Getty Images Getty Images Trump, the former president of the United States announced in October that he was going to “stand up against Big Tech’s tyranny” by launching a media company that would feature a platform for social media called Truth Social. This new venture is expected to be competitive with Twitter and Facebook. Each of these platforms had previously banned Trump following his incitement for the January 6 Capitol riot. Trump was a long-time Twitter user who used it as a means of reaching his followers. However, he is currently banned from both the Twitter and ...