What Do Social Media Workers Do

Much has been said about the impact of streaming on the way audiences engage with TV, but the extent is no better exemplified than by the behavior of audiences in TV homes who don’t pay for cable or satellite programming. A specific subset of these homes, which rely on a digital antenna for free, over-the-air (OTA) programming, watch the most broadcast programming of all U.S. TV households, but that’s starting to change.  The significant amount of broadcast TV viewing within these homes certainly isn’t surprising, given that’s what digital antennas provide access to. These former broadcast programs are now more connected and OTT content has become more popular. This is allowing them to balance their TV programming with sports and news. OTA home viewers still see more broadcast programming that those who have broadband or cable plus, but they are less likely to be able to access it. 1 Television households are now watching less TV than ever before (1:54 per person per day in 2017 vs...

NEW YORK – JANUARY 2007: Egon Dabur, Co-Ceo at Silver Lake, is present at PBR Unleash The Beast at Madison Square Garden in New York City on January 7, 2022. Photo by Cindy Ord/Getty Images Getty Images T witter will let Egon Durban, the co-CEO of Silver Lake, keep his board seat even though shareholders turned down his reelection at the company’s annual meeting. His time on the board pre-dates Elon Musk’s arrival, dating back to an earlier entanglement with another unsolicited investor. But, in the past, Durban has been a close Musk confidant, and the company’s decision to keep him is a reminder of the complex machinations—and personalities—involved in the highly public fights over Twitter’s future during the last several years. Twitter believes Durban lost the election because of a shareholder advisory firm’s recommendation against him, not because of his relationship with Musk, the company says in a new SEC filing. That firm, ISS, recommended Twitter shareholders rej...

Elon Musk is the founder and CEO of SpaceX. AFP via Getty Images E lon Musk didn’t speak at Wednesday’s annual meeting of Twitter shareholders, and he didn’t say anything about it on Twitter. The man still seemed to be a huge presence throughout the day. The musk of Musk—it’s a potent thing. You could tell something was in the air from the two shareholder proposals put forward by the National Center for Public Policy Research, a conservative think tank, and the impassioned comments the center’s executives gave about the ideas. One group asked Twitter to audit its diversity initiatives. The right-leaning group claims they have gone too far, and are now discriminating against both men and women. The other asked Twitter to publish a review into its lobbying efforts, which the center, presumably, thinks will show a liberal bias on the company’s part. “Let’s cure the DEI mind virus spreading inside Twitter,” said a speaker from the think tank. He addressed his remarks directly ...

Elon Musk looks down and pauses as he talks during the press conference held at SpaceX’s Starbase facility in South Texas near Boca Chica Village on February 10, 2022. AFP via Getty Images h, here you were thinking that Elon Musk’s—baffling, quixotic—crusade against spam bots was the most important thing we’d need to discuss in Musk-Twitter-dom this week. Well, it’s not, and that comes from the fresh amount of uncertainty injected into Elon Musk’s will-he-won’t-he buyout of Twitter on Thursday evening when Insider detailed sexual misconduct allegations against him. SpaceX’s former flight attendant was allegedly $250,000 paid by Musk to make her quiet after she saw his naked penis and asked for progeny. Musk told Insider there’s “a lot more to this story” without going into further detail and has sought to characterize the reporting as a politically motivated attack on him, sparked by his outspoken desire to roll back moderation policies at Twitter if he actually d...

Graydon hosted the 2017 Vanity Fair Oscar Party, which Maye Musk (L), and SpaceX CEO Elon Musk attended. … [+] Carter in Beverly Hills at Wallis Annenberg Center for the Performing Arts, February 26, 2017. Photo by C Flanigan/Getty Images Getty Images Ever since announcing his Twitter acquisition, Elon Musk’s name has been regularly trending on the social media platform, as his strange commentary and bizzare business negotiations play out in public, via erratic Twitter posts and poop emojis. Musk’s latest crusade is against spambots, which he believes make up a higher percentage of Twitter users than the company acknowledges. Musk’s mother, the author, dietitian and model Maye Musk, took her son’s claim very seriously indeed, and started searching Twitter for accounts that post mean comments about her billionaire son, flagging them as potential bots and declaring them to be “nasty.” It’s already surreal to see one of the wealthiest men on the planet regularly post “dad...

Elon Musk attends The 2022 Met Gala, Celebrating “In America. An Anthology of Fashion.” at The Metropolitan … [+] Museum of Art, May 2, 2022 in New York City RW/MediaPunch/IPx (Updating…) Elon Musk had considered starting his own social media company prior to buying Twitter. According to a recent SEC filing. At the end of March, Musk made initial contact with Twitter after accumulating a more than 9% stake in the company that, for a time, made him the company’s largest shareholder. According to the proxy statement, he spoke to Parag Agrawal, Chairman of Twitter and Musk on March 31. He was contemplating what to do about the shares and his interests in Twitter and social media. It would’ve put him on the same path as President Trump, who launched his Truth Social app in February with lackluster results. Musk chose to go a different path and proposed, and then won board approval for, a $54.20-a share buyout of Twitter. Since then, Musk said that the dea...

According to the APPA survey for 2021-2022 , every household in the United States of America has a pet. Of these pet owners, about 64% are millennials. This population is famous for its ability to create trends out of their interests.  Image Credits: Unsplash They build trends and look great in every season of the year. Then, they transfer this need to fit with the seasons onto their pets and dress them to look the part in each season as well. Every pet owner has to balance their pet’s comfort with the desire to dress it in poise and elegance. So, it is important to have information on the best pet accessories outlets and what items they offer to you. Summer is right around the corner, and with it comes a new batch of trends in pet fashion. From Instagram to the runway, these are the looks your furry friend needs to be sporting this season! Because pet fashion is so trendy, there’s a huge increase in demand for fashionable items. Luckily, pet supplies...

Adapting to Digital Disruption Digital disruption is a potent force with the potential to reform business and society at large. It is already changing how brands connect with their customers and advertise their products and services. Digital disruption can help small businesses achieve greater visibility of their customer data, drive engagement over more extended periods, and become more competitive in the marketplace. Here we will discuss digital disruption and how it can help your business. 1. What is digital disruption? Digital disruption is a shift in how computer and communications technology is used by consumers and businesses, accompanied by significant technological change in the way businesses operate. Digital disruption results from new ways of doing business and new ways of consuming information. Digital disruption can replace printed materials and conventional advertising with digital products and services. One example of digital disruption is the rise of the in...

NurPhoto via Getty Images D New research shows that young Instagram users are still able to quickly access drug-related content despite some safety concerns and increased political pressure. A report from the Tech Transparency Project, an independent tech watchdog, found that some accounts are actually selling illegal substances such as MDMA. While Instagram has made efforts to curb drug-related hashtags, which remain a core element of the app’s architecture, the group’s research found it was possible to find drug content simply by dropping the hashtag in searches. Searching for “mdma for sale,” not “#mdma,” turned up multiple accounts peddling the drug, the researchers say. This also worked when searching for “oxy”—shortened slang for the opioid oxycontin—and “Xanax,” the anti-anxiety medicine. Tech Transparency Project’s latest research follows an earlier study published by the group in December. It detailed how teenagers can find drug content online and sometimes buy dr...

Topline Twitter shares plunged Friday morning in pre-market trading after Elon Musk’s announcement said his deal to buy the social media company is “on hold” until he gets more information on the number of fake and spam accounts on the platform. Elon Musk claimed that Twitter’s purchase deal is still on hold. Getty Images Here are some key facts Musk, whose offer to buy Twitter for $44 billion was accepted by the company’s board in April, said the takeover deal was “temporarily on hold” amid concerns over the number of fake and spam accounts on the site. The billionaire said he was waiting on details supporting the company’s calculation that fake or spam accounts made up less than 5% of its users. After the announcement, Twitter shares plunged 25% in premarket trading. The Key Background Musk has previously said removing spam and fake accounts from Twitter will be one of his “top” priorities. Twitter believes these accounts represent less than 5% of...

New York SME Business  —  Elon Musk said Tuesday that he would restore former President Donald Trump’s banned account on Twitter if his deal to acquire the company is completed. Musk’s remarks at Financial Times’ Future of the Car conference mark his first public acknowledgment of what had been widely expected since the billionaire announced plans to buy the social media giant for $44 billion. Musk has previously said he thinks Twitter should be more “reluctant to delete things” and “very cautious with permanent bans.” On Tuesday, he called Twitter’s decision to ban Trump in January 2021 a “mistake.” “I do think it was not correct to ban Donald Trump, I think that was a mistake,” Musk said. “I would reverse the perma-ban … But my opinion, and Jack Dorsey, I want to be clear, shares this opinion, is that we should not have perma-bans.” Dorsey, Twitter’s cofounder and former CEO, tweeted Tuesday following...

Topline Following Elon Musk’s delay in reporting his huge stake in Twitter, which could have cost him thousands of dollars, The Securities and Exchange Commission opened an investigation. Wall Street Journal reported Wednesday—as Musk seeks to purchase Twitter. Elon Musk attended the 2022 Met Gala at The Metropolitan Museum of Art, May 2. Theo Wargo/WireImage The Key Facts The Journal The news about the SEC investigation was reported by unnamed sources familiar with the matter. Musk acquired a 5% stake in Twitter by March 14, but did not report it to the SEC until April 4, missing the regulatory agency’s 10-day disclosure deadline by more than a week. After reaching 5% ownership, Musk continued to buy Twitter stock at relatively low prices before publicly disclosing his eventual 9.2% stake in the company in an SEC filing, after which the company’s share price leapt about 27% to $49.97 in one day. Musk may have saved more than $143million by keeping his di...

Podcasts saw a remarkable increase in audience engagement during the pandemic which drove millions of people indoors and in front screens. In addition to the new listeners and increased engagement, there is also a growing number of listeners. While the rise in engagement is somewhat contrary to what might be expected amid the many consumer changes over the past two years, podcast listenership–even at home–has transformed much of the general public into light listeners. In fact, the U.S. podcast  listener base has grown by 40% 1 Over the last three years, 51% of customers have opted for this product. 2 According to them, they have been listening for the past two decades. Importantly, the strength of the mainstream-bound podcast industry spans beyond simply offering wide-ranging audiences a growing bevy of titles for content-hungry audiophiles—especially for advertisers. That’s because podcast audiences are shedding their COVID-induced spending inhibitions.  83% of Americans no...

SME Business  —  A federal judge in San Francisco has dismissed former President Donald Trump’s lawsuit against Twitter that sought to reinstate his banned account on the platform, according to a court filing. Twitter has won the case. It had requested Judge James Donato from the US District Court in the Northern District of California to dismiss the suit. In throwing out Trump’s case, Donato held that Twitter was not acting as an agent of the US government — as Trump had alleged — when it shut down his account and was therefore not infringing on Trump’s First Amendment rights to free speech. “The amended complaint does not plausibly allege a First Amendment claim against Twitter,” the decision said. “Plaintiffs’ first claim is dismissed.” “Donato also threw out Trump’s other claims, such as that Section 230 — the law shielding tech platforms from lawsuits over most user-generated content — is unconstitutional. ...

Johnny Depp and Amber Heard in happy times at the Virgin Atlantic Gala “Black Mass” screening … [+] The BFI London Film Festival was held at Odeon, Leicester Square, October 11, 2015, London, England. Photo by John Phillips/Getty images for BFI getty This is the most civil case of all time, filled with many dirty laundry and extraordinary details. Johnny Depp has sued Amber Heard, his ex-wife for $50,000,000 over an article she wrote in 2018. The Washington Post The book chronicled her life as a survivor of domestic abuse. Although Depp wasn’t mentioned in this article, Heard’s lawyers claim that Heard was the one referring to Depp and that Depp’s reputation and career were damaged. Depp testified to Disney’s decision to drop him from the Pirates of the Caribbean franchise only days after the news broke, and that he had to lose upwards of $22.5million in order to play Captain Jack Sparrow again. In response, Heard, who is also an acto...

Engagement (ER – Engagement Rate, coefficient or engagement level) is an important metric that shows how the audience reacts to posts on Instagram. ER depends on the number of likes, comments, reposts and saves. The more reactions, the more often your content is shown in the followers’ feed. The algorithm starts recommending high-engagement posts to other users. Driving up the number of live Instagram views is one of the most reliable ways to promote a video to the top of Instagram. Its algorithms take into account live activity. Thus, if you decide to buy live views, you need to promote the page as a whole – drive up the number of likes and look for new subscribers. We recommend using our services for page and video promotion. Buy Instagram live views cheap, real IG live viewers Driving up the number of online viewers for Instagram live broadcasts is a service for promoting them to the users of your social media page. Instagram is the most popular social network f...

SOPA Images/LightRocket via Getty Images Elon Musk has added more than a dozen new individuals and investments firms to his $44 billion proposal to buy Twitter, including Oracle founder Larry Ellison, Saudi’s Prince Alwaleed and Binance, the Chinese crypto exchange. A new SEC filing shows that Musk has received $7.1 billion from the group in equity commitments. It reduces the financial strain on his fortune. Musk can now use less debt because of these co-investors. This is in addition to the high Tesla stock prices. Musk continues to work with Jack Dorsey (the Twitter founder and former CEO who is still a member of the board) to discuss possible participation in Musk’s bid. Dorsey has voiced public support for Musk’s takeover even though it may substantially change the company’s direction, a path Dorsey himself had set for it the company as CEO through last November. (Updating…) The post Musk Adds Binance, Ellison, Prince Alwaleed And Others To $44 Billion Twitter ...

Getty Images U nlike Twitter’s likely new owner and its many cofounders, Parag Agrawal, the new CEO, tweets only occasionally. But he did so last week, seeking to reassure a key group of Twitter stakeholders—advertisers, who contribute the lifeblood of company revenue—that the party was still on. Agrawal was referring to Twitter’s presentation at the annual New Front meetings in New York, where media companies like Twitter host presentations for advertisers outlining their plans for new products and their priorities for the rest of the year. And with that new owner, Elon Musk, having cast doubt on Twitter’s ad-driven business model during his $44 billion proposal to buy the company, the gathering assumed greater importance than it ordinarily might, a chance for Twitter executives to bolster advertiser confidence. Twitter hosted the event at Pier 17 Lower Manhattan on Wednesday. This glassy area overlooks the East River, Brooklyn Skyline, and Lady Liberty in the distance. This is...

Steering Clear of Groupthink in Business Businesses tend to create groups and panels to help them solve a problem or make a decision on something. Despite the virtue of bringing ideas together, these groups tend to kill creativity and innovation. Group members make quick decisions, especially when the most influential group members come up with an idea. Here are ways businesses can avoid the consequences that result from group think. • Leaders Should First Keep Their Ideas To Themselves Leaders or people with higher positions tend to influence the decisions made in a group. In most cases, group members will go with the group’s ideas made by influential people. According to pain management specialist Jordan Sudberg , employees might feel intimidated to share ideas contrasting with their leaders for fear of falling out of favor. Leaders should, therefore, first keep their opinions to themselves and encourage others to brainstorm and come up with their ideas. • Inclus...

At a court hearing, a dog officer testifies. He is heard by a judge, a juror and a criminal. … [+] carefully. getty The legal profession, like every other profession, has go-to pages. The following are the two main verticals that legal pages may cater to before we get into the ranking. Litigation This is the type of lawyer you see most often on television giving passionate speeches during trials. Transaktional These are lawyers who execute contracts. If you have read about an M&A deal in the news, it utilized these folks to make it happen. As a result, there is some crossover between pages that cater to this crowd and the “fin-meme” world. These pages were ranked by me after I checked their Instagram feeds. This gave me an idea of the engagement and frequency with which they published content. Without further ado, let’s hop right into the rankings: Litigation Clearly, this is a court page. At 148k followers, they aren’t the biggest of the legal meme pages, bu...