Collabstr Unveils the Trends and Stats in the 2024 Influencer and Creator Economy
In the ever-evolving landscape of the creator economy, Collabstr, a leading influencer marketplace, has once again pulled back the curtain, sharing key insights in its 2024 Influencer and Creator Economy Report. This annual report , sources first-party data from more than 35,000 brands and 80,000 influencers. The report opens with a bold projection – the influencer marketing market is expected to skyrocket to $19.8 billion in 2024, signifying a remarkable 13.7% growth from $17.4 billion in 2023. This trajectory, surpassing the growth rate of social ad spending, underscores the unwavering resilience of creators amidst economic uncertainties. The global creator economy market size is expected to catapult from $127.65 billion in 2023 to an astounding $528.39 billion in 2030, driven by a compound annual growth rate (CAGR) of 22.5%. The growth is focused on in-app monetization features, which allows creators to create several income streams. A resurgence in user-generated content (U...