What Do Social Media Workers Do

The modern-day online world is high-paced and, therefore, digital marketing can no longer be considered a luxury but a necessity. Digital transformation has taken the form of a central growth and sustainability strategy in businesses across Australia. In Sydney, Brisbane or Melbourne, as a startup or small business the necessity of effective digital marketing approaches is impossible to doubt. This is where a digital marketing agency Australia appears. So what is Digital Marketing? Digital marketing can be explained as the adoption of internet channels, tools and campaigns to market goods and services. Digital marketing is contrary to the traditional form of marketing in such a way that it gives real-time analytics, measurable ROI and a wider reach.  It encompasses: Search engine optimization (SEO) Social media marketing (SMM) Email marketing Content marketing PPC advertising Pay-per-click One feature is conversion rate optimization (CRO). ...

Jamie Cashion’s life has been anything but ordinary. Once a teenager who nearly lost his life in a catastrophic fire, Jamie Cashion is now using his incredible survival story, his fitness journey, and his platform as a martial arts master to inspire others. From battling for his life in a 2,500-acre grass fire to becoming a 9th-degree black belt and fitness advocate, Jamie Cashion is proving that it is possible to overcome unimaginable obstacles and still make a global impact. Jamie Cashion’s Near-Death Battle At sixteen years old, Jamie Cashion was working as a volunteer firefighter in Texas when his life changed forever. A massive grass fire driven by 40 mile-per-hour winds spread out of control, surrounding him in 18-foot flames for 38 seconds. The inferno left him with third-degree burns on 36 percent of his body, including devastating injuries to his face and hands. Rushed to Parkland Memorial Hospital and later treated at the Shriners Burn Institute, Jamie Cashion’s s...

Photo by: Darlene Alderson You’re putting time, energy, and budget into SEO – publishing content, fine-tuning web pages, and working on backlink strategies. But how can you be sure these efforts are contributing to your business’s growth? Companies get busy tracking keyword rankings and website traffic. While these metrics can offer a sneak peek of performance, they don’t always reveal whether your SEO is driving real business results. To help answer that question, we spoke with Maggie Swift, co-founder of Unframed Digital , who specializes in tying SEO strategy to real business outcomes. In this article, we explore the key performance indicators that truly reflect SEO success. We’ll also point out some of the common KPIs Maggie finds to be misleading and share practical tips on how to align your SEO strategy with your business goals. What Are The KPIs That Matter? 1. Organic Conversions Getting people to your website is one thing. B...

You may not know his name yet, but you have almost certainly seen his work. From Instagram reels that go viral to e-commerce brands that dominate your feed, Josh Amundson is the mastermind behind the content and strategy that fuels some of the internet’s most successful digital brands. As the founder and CEO of Status Hype, Josh Amundson has positioned himself as the hidden architect behind the rise of personal brands, influencers, and startups across industries. Josh Amundson does not chase attention for himself. He builds systems that put the spotlight on his clients. His agency delivers the perfect blend of creative direction, performance marketing, and backend automation that turns followers into customers and ideas into income. While the internet may be filled with self-proclaimed marketing experts, Josh Amundson is different. He stays behind the scenes, quietly helping brands break through the noise with the kind of polish, purpose, and performance that drives real growt...

For decades, traditional businesses operated on tried-and-true methods—manual record-keeping, face-to-face transactions, and paper-based communication. While these practices once defined stability and consistency, the rise of digital technology is rewriting the playbook for even the most time-honored industries. Today, legacy businesses—ranging from manufacturing to retail—are undergoing a quiet revolution. They’re integrating digital tools not just to keep up, but to thrive in a landscape shaped by efficiency, data, and rapid innovation. The Shift from Legacy to Agile Old-school businesses were often built on long-standing processes that emphasized repetition and predictability. But in a digital world , these attributes can hinder growth. Customer expectations have changed. Markets shift faster than annual plans can adapt. That’s where digital transformation comes in—not just as a buzzword, but as a survival strategy. Businesses are adopting cloud computing, AI-powere...

Washington, D.C. – Nearly a decade after her controversial resignation from the Democratic National Committee, Rep. Debbie Wasserman Schultz continues to divide opinion within the Democratic Party. While she remains a powerful force in Washington and a longtime advocate on Jewish issues and women’s rights, many progressives still view her as a symbol of insider politics and party favoritism. From the 2016 primary controversy to recent ethics violations, Rep. Debbie Wasserman Schultz’s political career reflects the ongoing tensions between grassroots movements and establishment leadership. For her supporters, she is a seasoned legislator with deep policy experience. For critics, she represents the very structures that have frustrated a generation of progressive activists. Rep. Debbie Wasserman Schultz and the Progressive Backlash The disconnect between Rep. Debbie Wasserman Schultz and the progressive base began during the 2016 Democratic presidential primary. As Chair of th...

Meta’s AI Vision: A Paradigm Shift in Ad Creation Meta just announced its ambitious goal: by the end of 2026, the social giant aims to fully automate ad creation using AI , encompassing imagery, video, and even audience targeting . For many traditional creative agencies, this signals a crisis. But for firms like Snerk Media, it represents the next logical step in brand storytelling evolution. “If your agency can’t wield AI and punchy copy together, you’re already in the credits – not the conversation,” quips a spokesperson from Snerk Media , the AI-enhanced PR agency blending bold narrative techniques with modern technology. “Meta just raised the bar. The question is: can your team clear it?” According to Meta, their AI roadmap includes next-generation tools capable of generating entire ad campaigns autonomously. Creative teams will be able to input a few prompts, and Meta’s systems will generate visuals, write copy, and optimize t...